"According to the latest update to the “Entertainment Trends in America” tracking study conducted by The NPD Group, a leading market research company, many consumers expect to be spending the same amount on traditional entertainment categories during the coming holiday season, even as their participation in newer forms of entertainment continues to rise. The most notable increases occurred in social networking and text messaging: More than a third (37 percent) of respondents reported visiting a social networking site over the prior six months, which is an increase of 11 percentage points since last year; 63 percent reported sending and receiving text messages, which is an increase of 7 percentage points over the prior year; while 9 percent used Twitter during the same time period."